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Privacy Statement

PricedUp takes privacy seriously. This policy explains how we collect, use and protect personal information when you create an account, use our services or visit our site. It describes the types of data we process, how we keep information secure, and the choices and rights available to you about your personal data. Please read it carefully so you understand how we handle your privacy.

Types of data we collect

We gather information that is necessary to operate accounts, prevent fraud, meet regulatory requirements and provide customer support. Collection is limited to what is relevant for these purposes.

Personal data

  • Identity details: name, date of birth and other verification information provided at registration.
  • Contact details: email address, telephone number and postal address.
  • Account credentials: username and hashed password, security questions and preferences.

Technical data

  • Device and connection information such as IP address, browser type, operating system and device identifiers.
  • Usage and activity data including pages visited, interactions with features, session timestamps and errors.
  • Cookies and similar tracking technologies used to personalise your experience and support analytics.

Transactional data

  • Payment and financial details required to process deposits and withdrawals (stored or processed in line with payment provider rules).
  • Records of transactions, wagers, wins and losses, receipts and account balances.
  • Communications and correspondence relating to account activity and support requests.

Use of information

We use personal data to create and maintain accounts, verify identity, process payments, detect and prevent fraud, and fulfil regulatory obligations. Data also helps us respond to support enquiries, manage disputes and improve site functionality. Where permitted, aggregated and anonymised data may be used for reporting and analysis.

Data protection practices

We apply administrative, technical and organisational measures to protect information against unauthorised access, loss or misuse. Access to personal data is restricted to authorised personnel and contracted providers on a need‑to‑know basis. Account protection features such as two‑factor verification may be available to enhance security.

Cookies and tracking technologies

We use cookies and similar technologies to remember preferences, enable core site functions and measure performance. You can manage cookie settings through your browser, and our cookie notice explains categories, purpose and how to change your choices.

User rights

You have rights in relation to your personal information, including the right to access, correct or restrict processing, and to object to certain uses. You may also request portability of data where applicable. Exercise of these rights is subject to verification and any legal obligations we must meet.

Access, correction and deletion

To access, update or request deletion of your data, contact our support channels. We will verify your identity before acting on requests and will explain any limitations to deletion where data must be retained for legal or regulatory reasons.

Information sharing and third parties

We share data with service providers and processors who perform functions on our behalf, such as payment processors, identity verification services, analytics vendors and customer support partners. Where required, Priced Up may disclose information to comply with legal obligations or to protect safety and prevent fraud. Partners are contractually bound to protect data and use it only for agreed purposes.

Privacy policy updates

We may update this policy to reflect changes in our practices or legal requirements. When material changes occur we will provide notice through the site or by other appropriate means. Please review this page periodically for the latest information.